https://stacyminero.journoportfolio.comRSS Feed for Stacy MineroenWed, 05 Nov 2025 00:00:00 +0000https://shortyawards.com/5th-socialgood/ad-council-twitter-arthouse-stayhome-alonetogetherThe #StayHome and #AloneTogether campaigns, which aimed to disrupt the traditional PSA at a time where people were inundated with somber messages from government officials, encouraged people to stay home, stay safe and slow the spread of COVID-19.Wed, 05 Nov 2025 00:00:00 +0000https://shortyawards.com/5th-socialgood/ad-council-twitter-arthouse-stayhome-alonetogetherhttps://media.journoportfolio.com/users/475660/images/1a7e1804-e1e9-4b69-be19-f7879dcf4989.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/1a7e1804-e1e9-4b69-be19-f7879dcf4989.pnghttps://media.journoportfolio.com/users/475660/images/f5b50a1d-21d7-4d1b-8151-5ec66a821486.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/f5b50a1d-21d7-4d1b-8151-5ec66a821486.pnghttps://media.journoportfolio.com/users/475660/images/dfe6d6eb-b16d-4f5a-b67e-e16292caa6ee.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/dfe6d6eb-b16d-4f5a-b67e-e16292caa6ee.pnghttps://media.journoportfolio.com/users/475660/images/19aa2ff4-725e-471c-80dc-00cc267ed01a.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/19aa2ff4-725e-471c-80dc-00cc267ed01a.pnghttps://media.journoportfolio.com/users/475660/images/8e791c53-42e0-4f6c-9b6c-1c83520f84ff.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/8e791c53-42e0-4f6c-9b6c-1c83520f84ff.pnghttps://media.journoportfolio.com/users/475660/images/d6a6a762-ccb0-4eee-b36e-8b6f2f47ba1f.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/d6a6a762-ccb0-4eee-b36e-8b6f2f47ba1f.pnghttps://media.journoportfolio.com/users/475660/images/3e84001a-f674-4ad8-aaef-2b1f698b96fa.pngWed, 05 Nov 2025 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/3e84001a-f674-4ad8-aaef-2b1f698b96fa.pnghttps://www.adweek.com/performance-marketing/twitter-arthouse-opens-its-doors-to-brands/Twitter ArtHouse connects brands with the creative capital and talent of Influencers, artists and editors who can add a new dimension of relevance to their content.Fri, 24 Oct 2025 00:00:00 +0100https://www.adweek.com/performance-marketing/twitter-arthouse-opens-its-doors-to-brands/https://www.adweek.com/brand-marketing/mindshare-starts-content-marketing-practice-147496/Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine or a TV show—not necessarily an ad.Fri, 24 Oct 2025 00:00:00 +0100https://www.adweek.com/brand-marketing/mindshare-starts-content-marketing-practice-147496/https://www.adweek.com/brand-marketing/10-trends-shaping-future-branded-content-163591/To get a better handle on the branded content landscape, we asked Stacy Minero, head of Twitter's content planning team, what she is thinking about the video content space.Fri, 24 Oct 2025 00:00:00 +0100https://www.adweek.com/brand-marketing/10-trends-shaping-future-branded-content-163591/https://www.adweek.com/brand-marketing/these-are-top-6-trends-shaping-video-content-today-166391/Recognizing there is life after the :30, brands began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the focus is shifting to new video formats—everything from the short animated GIF, to the six-second Vine, to long-form video and livestreaming broadcasts.Fri, 24 Oct 2025 00:00:00 +0100https://www.adweek.com/brand-marketing/these-are-top-6-trends-shaping-video-content-today-166391/https://media.journoportfolio.com/users/475660/images/78ed4361-8fef-44fe-88f0-8b9387b6cd33.pngSun, 05 Oct 2025 00:00:00 +0100https://media.journoportfolio.com/users/475660/images/78ed4361-8fef-44fe-88f0-8b9387b6cd33.pnghttps://www.unrealengine.com/en-US/spotlights/rivian-brings-adventurous-spirit-to-new-display-ui-powered-by-unreal-engineDeveloped co-marketing campaign to highlight RIvian's adoption of Unreal Engine to power the infotainment system in the R1T and R1S .Sun, 05 Oct 2025 00:00:00 +0100https://www.unrealengine.com/en-US/spotlights/rivian-brings-adventurous-spirit-to-new-display-ui-powered-by-unreal-enginehttps://x.com/UnrealEngine/status/1833868479721607615Developed spotlight series to highlight creative use cases of Unreal Engine across industries beyond gaming: Film, TV, Fashion, Automotive and Architecture.Sun, 05 Oct 2025 00:00:00 +0100https://x.com/UnrealEngine/status/1833868479721607615https://x.com/UnrealEngine/status/1949862576437022948Developed pilot to test podcast format. Featured Tim Miller, Director of Deadpool and Love, Death and Robots about his career and love for creative storytelling.Thu, 04 Sep 2025 00:00:00 +0100https://x.com/UnrealEngine/status/1949862576437022948https://www.youtube.com/watch?v=beBxaauDxUcThis sizzle highlights how Unreal Engine is powering innovative projects and immersive experiences across M&E, automotive, fashion and architecture.Wed, 14 May 2025 00:00:00 +0100https://www.youtube.com/watch?v=beBxaauDxUchttps://www.youtube.com/watch?v=0x2yPI5AlmsWe worked with the filmmakers to develop vignettes highlighting the magic behind the animated film and developed a targeted media plan across Meta, Google and LinkedIn.Mon, 04 Nov 2024 00:00:00 +0000https://www.youtube.com/watch?v=0x2yPI5Almshttps://www.theverge.com/2024/10/22/24276113/epic-games-fab-marketplace-digital-assets-liveDeveloped brand strategy and go-to-market plan for Fab, Epic's new unified marketplace to service digital content creators.Tue, 22 Oct 2024 00:00:00 +0100https://www.theverge.com/2024/10/22/24276113/epic-games-fab-marketplace-digital-assets-livehttps://www.engadget.com/gaming/epic-games-launches-a-new-unified-game-development-assets-marketplace-fab-135335228.htmlDeveloped brand strategy and go-to-market plan for Fab, Epic's new unified marketplace to service digital content creators. Additionally, supporting growth marketing for creator services and communities including Sketchfab, ArtStation and Quixel.Tue, 22 Oct 2024 00:00:00 +0100https://www.engadget.com/gaming/epic-games-launches-a-new-unified-game-development-assets-marketplace-fab-135335228.htmlhttps://www.prweek.com/article/1590611/twitter-launches-arthouse-help-brands-better-contentReimagined offering to serve up visual content creators, influential voices and editors. Services were designed to elevate performance while supporting Twitter's revenue growth.Wed, 10 Jul 2019 00:00:00 +0100https://www.prweek.com/article/1590611/twitter-launches-arthouse-help-brands-better-contenthttps://media.journoportfolio.com/users/475660/images/94111fa6-d942-491d-bb00-c2e3162e522a.pngFormalized Upfront Partnership with BofA to become their creator agency of record. Curated over 50 creators to support 10+ initiatives across their portfolio of products.Sat, 05 Jan 2019 00:00:00 +0000https://media.journoportfolio.com/users/475660/images/94111fa6-d942-491d-bb00-c2e3162e522a.pnghttps://www.forbes.com/sites/sap/2018/09/12/brands-stand-for-something-or-risk-everything/Twitter's Stacy Minero offers her perspective on purpose driven marketing and brands who are demonstrating this through marketing.Wed, 12 Sep 2018 00:00:00 +0100https://www.forbes.com/sites/sap/2018/09/12/brands-stand-for-something-or-risk-everything/https://www.thedrum.com/news/twitter-s-house-shop-fuel-will-help-brands-create-quick-platform-specific-adsTwitter has unveiled a small in-house shop called #Fuel that will help brands create punchy, quick content for the platform.Thu, 05 Jul 2018 00:00:00 +0100https://www.thedrum.com/news/twitter-s-house-shop-fuel-will-help-brands-create-quick-platform-specific-adshttps://marketing.x.com/en/collections/start-with-themRedefined Twitter's role in the media ecosystem & updated brand positioning to focus on its connection to the most valuable audiences when they're most receptive.Tue, 05 Jun 2018 00:00:00 +0100https://marketing.x.com/en/collections/start-with-themhttps://martech.org/qa-twitters-stacy-minero-details-new-branded-content-program-fuel/Last week Twitter unveiled a new program called #Fuel to offer advertisers end-to-end creative consulting. #Fuel is an expansion of Twitter’s Brand Strategy team, which already helps brands create content.Thu, 26 Oct 2017 00:00:00 +0100https://martech.org/qa-twitters-stacy-minero-details-new-branded-content-program-fuel/https://www.fastcompany.com/40483239/inside-twitters-stealth-ad-agency-that-builds-ad-campaigns-in-daysTested and launched a new video editing service to help turn traditional TV ads into Twitter videos. The service boosted brand visibility and campaign performance.Mon, 05 Jun 2017 00:00:00 +0100https://www.fastcompany.com/40483239/inside-twitters-stealth-ad-agency-that-builds-ad-campaigns-in-dayshttps://digiday.com/media/day-life-twitters-head-content-planning-thinks-feed-first/Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter.“We’re in-house consultants,” she told Digiday. “We do content audits and evaluations and tell them what’s working and what’s not.” Minero said the studio doesn’t compete with agencies because it’s not focused on production. Instead, it’ll take a creative agency’s idea and work with it to help make it work best for Twitter.The biggest challeng...Tue, 27 Sep 2016 00:00:00 +0100https://digiday.com/media/day-life-twitters-head-content-planning-thinks-feed-first/https://www.marketingweek.com/twitter-on-why-long-term-storytelling-and-emojis-are-key-to-super-bowl-success/Stacy Minero breaks down the key trends that are likely to shape this weekend's Super Bowl.Wed, 03 Feb 2016 00:00:00 +0000https://www.marketingweek.com/twitter-on-why-long-term-storytelling-and-emojis-are-key-to-super-bowl-success/https://www.adweek.com/brand-marketing/mindshare-starts-content-marketing-practice-147496/Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine or a TV show—not necessarily an ad.Sun, 24 Feb 2013 00:00:00 +0000https://www.adweek.com/brand-marketing/mindshare-starts-content-marketing-practice-147496/