Expanded Adoption of Unreal Engine Beyond Gaming
Developed spotlight series to highlight creative use cases of Unreal Engine across industries beyond gaming: Film, TV, Fashion, Automotive and Architecture.
About
Stacy is a seasoned leader with over two decades of experience across media, marketing, and technology. She has helped brands capture outsized attention, generate demand, and deliver measurable business impact. Stacy brings a deep passion for brand building, creative storytelling and collaborating with teams to turn breakthrough ideas into market success.
Developed Podcast Format with Creative Visionaries
Developed pilot to test podcast format. Featured Tim Miller, Director of Deadpool and Love, Death and Robots about his career and love for creative storytelling.
Drove Brand Strategy and Launch Plan for Fab
Developed brand strategy and go-to-market plan for Fab, Epic's new unified marketplace to service digital content creators.
Launched "Twitter ArtHouse " Creator Studio for Brands
Reimagined offering to serve up visual content creators, influential voices and editors. Services were designed to elevate performance while supporting Twitter's revenue growth.
Secured $25M Upfront from Bank of America Partnership
Formalized Upfront Partnership with BofA to become their creator agency of record. Curated over 50 creators to support 10+ initiatives across their portfolio of products.
Amplified B2B Marketing Campaign "Start with Them"
Redefined Twitter's role in the media ecosystem & updated brand positioning to focus on its connection to the most valuable audiences when they're most receptive.
Launched Twitter "Fuel" Service to Optimize Video Ads
Tested and launched a new video editing service to help turn traditional TV ads into Twitter videos. The service boosted brand visibility and campaign performance.
Helped make "Small Business Saturday" a National Holiday
Supported GTM planning for Small Business Saturday, which helped drive commerce to local businesses across cities and communities in the U.S.
Developed "Shine a Light" to give grants to local businesses
Following the economic dowturn of 2008, our team developed a purpose driven marketing campaign to award grants to local businesses.
Launched Exclusive Partnership with Project Runway
Developed branded episode featuring DVF who offered the winning design to AMEX Cardmembers. Launched online after show hosted by Andy Cohen as a Cardmember exclusive.
Activated Talent Driven AMEX Campaigns for My Life, My Card
Supported comms planning and creative media strategy for talent based campaigns featuring Ellen Degeneres, Kate Winslet, Tiger Woods, Beyonce and Robert Deniro.
Brands
