Twitter ArtHouse Opens Its Doors to Brands
Twitter ArtHouse connects brands with the creative capital and talent of Influencers, artists and editors who can add a new dimension of relevance to their content.
Articles
10 Trends Shaping the Future of Branded Content
To get a better handle on the branded content landscape, we asked Stacy Minero, head of Twitter's content planning team, what she is thinking about the video content space.
These Are the Top 6 Trends Shaping Video Content Today
Recognizing there is life after the :30, brands began experimenting with different video lengths to showcase their products and connect with consumers. Now, in short order, the focus is shifting to new video formats—everything from the short animated GIF, to the six-second Vine, to long-form video and livestreaming broadcasts.
Brands: Stand for Something, or Risk Everything
Twitter's Stacy Minero offers her perspective on purpose driven marketing and brands who are demonstrating this through marketing.
Twitter’s in-house shop will help brands create quick, platform-specific ads
Twitter has unveiled a small in-house shop called #Fuel that will help brands create punchy, quick content for the platform.
Day in the Life: Twitter's head of content planning thinks 'feed first'
Stacy Minero heads Twitter’s content planning and creative agency development team, where she works with brands and agencies to tailor content for Twitter.“We’re in-house consultants,” she told Digiday. “We do content audits and evaluations and tell them what’s working and what’s not.” Minero said the studio doesn’t compete with agencies because it’s not focused on production. Instead, it’ll take a creative agency’s idea and work with it to help make it work best for Twitter.The biggest challeng...
Twitter on why long-term storytelling and emojis are key to Super Bowl success
Stacy Minero breaks down the key trends that are likely to shape this weekend's Super Bowl.
Mindshare Starts Content Marketing Practice
Mindshare’s Stacy Minero wants advertisers to think about content marketing even before they brief their agencies on brand strategy. That’s because the solution may be an online video, a custom magazine or a TV show—not necessarily an ad.
